Google likely to cut hundreds of jobs in advertising sales unit. Details here

The memo said that the tech giant is planning to automate more of its processes through artificial intelligence (AI) software which can determine how advertisers’ money should be spent across products.

“Going forward GCS will be our core channel for scaling growth by dynamically delivering the right treatment to every customer – while LCS will focus on transformational growth for our largest, most sophisticated customers,” Business Insider quoted Schindler as saying in the memo. 

“While I’m confident we’re doing the right thing for our customers, partners, and ultimately for our business, this will be very hard for many, especially across our LCS teams,” the memo read.

“Every year we go through a rigorous process to structure our team to provide the best service to our ads customers,” a Google spokesperson told BI Business Insider

“We map customers to the right specialist teams and sales channels to meet their service needs. As part of this, a few hundred roles globally are being eliminated and impacted employees will be able to apply for open roles on the team or elsewhere at Google,” he added.

Last week, the tech giant announced the elimination of hundreds of positions in its voice-activated Google Assistant software and a similar number of roles in the Devices and Services team.

Among the affected workers were those working on the voice-based Google Assistant and at the augmented reality hardware team. Workers in the company’s central engineering organization were also hit by the cuts, the company said as reported by Bloomberg.

“Throughout second-half of 2023, a number of our teams made changes to become more efficient and work better, and to align their resources to their biggest product priorities. Some teams are continuing to make these kinds of organizational changes, which include some role eliminations globally”, Google spokesperson told Reuters in a statement. As of September 2023, Alphabet had 182,381 employees across the world. ​

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Published: 16 Jan 2024, 11:08 PM IST