Flipkart lately encountered vital backlash because of a promotional video that sparked controversy. The video depicted a state of affairs through which girls may just order and hide purses from their husbands, which a males’s rights organisation discovered offensive. The National Council for Men labelled the video as “misandrist,” arguing that it unfairly characterized husbands as “Aalsi, Kambakkht and Bewakoof Pati.” In gentle of the grievance, Flipkart promptly got rid of the video from its social media platforms.
Men’s Rights Group Voices Objection
Despite Flipkart’s movements, the National Council for Men shared the video on X, a social media platform, to focus on their objections. They took to their account, NCMIndia Council For Men Affairs, to precise their considerations. In their submit, they said, “So @Flipkart deleted this misandrist submit. But what was once the good judgment at the back of even posting this sort of poisonous video addressing a husband as Aalsi, Kambakkht and Bewakoof Pati?”
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Members of the boys’s rights crew persisted to voice their dissatisfaction on X, calling for an apology from Flipkart. They wrote, “They will have to say sorry for this and hope they’re going to now not repeat it. Misandry is probably not tolerated anymore.”
Flipkart Responds to Backlash
In reaction to the backlash, Flipkart now not most effective deleted the video but in addition issued an apology. The corporate said, “We’re sorry for the offending video which was once posted in error, and took it down once we learned our mistake. We will do higher someday.”
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The submit by way of the boys’s rights crew garnered considerable consideration, gathering 1.6 lakh perspectives and eliciting a large number of feedback. One person criticised the apology, pronouncing, “They make an apology for posting the video, now not for making it and even interested by it! Pakade gaye toh sorry!” Another person puzzled Flipkart’s message, remarking, “How many ladies do you suppose store on their very own cash? And you might be mocking their husbands. Wow!”
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In quick, the incident displays ongoing discussions about gender illustration in promoting and the have an effect on of social media backlash on company messaging.
Source: tech.hindustantimes.com
