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Vivo is now the “No. 1 smartphone logo” in India, Samsung at third spot: Report

The Indian smartphone marketplace skilled a super hike in cargo right through the January to March quarter of 2024. India skilled 8 % YoY expansion and 18 % expansion when it comes to the total price of the smartphones shipped, in response to a up to date document. While the Indian smartphone marketplace is rising with every day passing, the Chinese smartphone logo Vivo has ruled the marketplace with the best marketplace percentage. In phrases of marketplace percentage, Vivo surpassed Samsung and Xiaomi with super expansion in Q1.

Vivo has turn out to be most well liked in India

According to a brand new Counterpoint report, for the primary time Vivo recorded a 19.5 % quantity percentage in India which is larger than Samsung. The marketplace percentage of the Chinese corporate grew right through the quarter because of “5G management and CMF (Color, Material, Finish) positioning, along side robust imaging features,” stated Research Analyst Shubham Singh.


In the document, Samsung won the 3rd place underneath Xiaomi with a percentage quantity of 17.5 %. However, within the top class marketplace phase, Samsung ruled the marketplace. India, Samsung maintained a promoting worth of $425 which is the best moderate worth the corporate has ever accomplished for its smartphones offered in India.

Premium smartphones marketplace percentage in India

On the opposite hand, Apple additionally skilled a document quantity percentage in India within the top class marketplace because of the most recent iPhone 15 sequence. This showcases that the rising call for for top class smartphones is tremendously expanding within the nation, reflecting premiumisation. Furthermore, a CyberMedia Research (CMR) document highlights that Apple won a 6 % marketplace percentage within the smartphone marketplace right through Q1 2024. This used to be mirrored within the expanding call for for the iPhone 15 sequence which contributed to 60 % of its overall shipments

Now, a brand new quarter has began with a number of smartphone launches within the midrange and top class phase. Additionally, the second one part of the yr holds a lot hope for smartphones like Samsung and Apple right through which they’ll be revealing their new technology of flagship telephones. Lastly, the Counterpoint document additionally predicted that the Indian smartphone marketplace is predicted to develop in unmarried digits in 2024.

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