What you wish to have to understand
- Smartphones gross sales noticed an general expansion of four% YoY after a hunch in. the previous two years.
- While Samsung and Apple proceed to carry their spots within the height 5 —first and 2d position, their general gross sales dipped.
- Xiaomi reigned because the fastest-growing smartphone logo because of portfolio realignment and competitive growth.
- Huawei, HONOR, and Motorola had been ranked a few of the fastest-growing OEMs amongst the entire height 10 manufacturers.
Smartphone gross sales have in spite of everything shot up after a two-year hunch. According to a up to date report by means of Counterpoint, the gross sales of smartphones grew by means of 4% YoY (33%) in 2024 when in comparison to the former 12 months.
As for what introduced within the unexpected shift within the numbers, Tarun Pathak, analysis director at Counterpoint Research, contributed to general financial expansion in Europe, China, and Latin America, which means extra other people may find the money for to shop for new telephones.
“The smartphone marketplace began appearing indicators of restoration from This fall 2023 and has now grown for 5 consecutive quarters,” Pathak added within the document.Xiaomi, although it got here 3rd, took the lead because the fastest-growing smartphone logo a few of the height 5 in 2024, with an general expansion of 12% when in comparison to the former 12 months. The document said that this expansion used to be only because of the corporate’s “portfolio realignment, top class push, and competitive growth actions.”
As for Samsung, the corporate did see a 1% fall in its general gross sales however endured to guide (19% general gross sales) the marketplace in 2024. Samsung were given to stay round on the height, due to the emerging call for for its S24 collection, particularly in america and Western Europe. Part of it used to be since the S24 used to be the corporate’s first flagship to return with Galaxy AI, bringing in a number of latest functions, serving to it “outperform its predecessors.” It is still observed how a lot the Galaxy S25 collection may bump up Samsung gross sales this 12 months.
Taking 2d position is Apple, with 18% of the proportion coming from Apple’s iPhone 16 collection. The document additional added that this collection used to be met with blended reactions because of the loss of Apple intelligence on the release. Nevertheless, it did see sufficient expansion in non-core markets like Latin America, Africa, and Asia-Pacific to attain 2d position.
OPPO took fourth position, with an 8% YoY decline, and Vivo, although it took 5th position, ended the 12 months on a top observe because the top-ranked OEM in India and China. Huawei, HONOR, and Motorola had been ranked a few of the fastest-growing OEMs amongst the entire height 10 manufacturers.
The previous 12 months additionally noticed the rollout of extra generative AI (Gen AI) in smartphones— restricted most commonly to higher-end telephones. However, Counterpoint Research predicts that by means of 2028, 9 out of 10 smartphones over $250 (mid-range) could have Gen AI constructed into them.
As for the way the marketplace may glance in 2025, the document says that regardless of numbers in all probability by no means matching pre-pandemic instances, “earnings expansion is ready to proceed to outpace quantity expansion, with revenues increasing 8% YoY, in comparison to 4% quantity expansion.”
Source: www.androidcentral.com
