Gadgets 360 had the chance to sit down down with Francis Wong, Chief Marketing Officer at Realme India, forward of the large release, to talk about the brand new sequence, AI improvements, and extra, along Sumit Sonal, Head of Marketing at Qualcomm India, who spoke back questions concerning the chipset selection for the 15 Pro.
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Realme 15 Series: AI buzzword and offline channels as a brand new darkish horse
We began with a tagline that is recently showing in all advertising conversation across the Realme 15 sequence – ‘AI Party Phone’ What does it imply? Wong defined, “The tagline ‘AI Party Phone’ encapsulates our imaginative and prescient of turning in a smartphone enjoy that in point of fact resonates with Gen Z—one that is sensible, fashionable, and at all times able for motion. With the Realme 15 Series – the Realme 15 Pro 5G and Realme 15 5G, we have now taken with integrating complex AI-powered imaging features that adapt seamlessly to dynamic, fast moving environments—whether or not it is a low-light birthday party, a live performance, or a spontaneous hangout.”
He provides, “Gen Z customers are inherently expressive and social-first, and this system is designed to empower them to seize and proportion the ones unique moments without difficulty. This spirit ties immediately into our ‘Live for Real’ marketing campaign, which celebrates unfiltered self-expression and encourages customers to embody existence as it’s—daring, uncooked, and unapologetically genuine. From the daring, ergonomic design to the dependable functionality at its core, each and every part of the telephone has been curated to ship a colourful, all-day enjoy. This is greater than only a telephone—it is an extension in their way of life.”
Realme believes that through positioning itself because the “AI Party Phone,” the logo is talking immediately to India’s early life. “We’re proud to provide them a tool that helps to keep up with their tempo and effort,” he added.
Next, we would have liked to know which channel, for the Realme logo, has emerged as a gloomy horse in India: on-line or offline?
Francis Wong, Chief Marketing Officer, Realme India
“We’ve at all times believed in a balanced way to each on-line and offline channels. While our on-line platforms proceed to play a a very powerful position in attaining a much broader target audience with potency, it’s the offline phase that has frequently emerged as a gloomy horse for the logo in India,” Wong stated.
It is the offline phase that has frequently emerged as a gloomy horse for the logo in India.
“In Q1 by myself, we shipped 3.5 million gadgets, with 58% of them via offline channels—a transparent mirrored image of the power and momentum of our offline technique. Over the previous yr, we have now made constant efforts to reinforce our retail presence around the nation, enabling customers to enjoy our merchandise firsthand. This on-ground engagement has now not most effective constructed deeper believe with our customers but in addition helped us cater to evolving purchasing personal tastes throughout Tier 2 and Tier 3 markets. Realme’s means of classifying merchandise for each platforms helped us achieve our audience. By reinforcing our presence in brick-and-mortar shops and making sure product accessibility throughout all touchpoints, we’re making a in point of fact omni-channel logo enjoy,” he added.
After-sales provider stays a space of dedication for Realme
With Realme increasing aggressively in India, after-sales provider is a a very powerful level. We sought after to know whether or not Realme plans to get a hold of some new plans at the entrance? Wong started through discussing the growth of the after-sales and retail community in 2024. “In 2024 by myself, we established 180 new logo shops and expanded our after-sales community to over 570 provider centres national. Looking forward, we’re dedicated to additional strengthening our presence, with plans to make bigger to over 100 logo shops through the tip of this yr. These efforts are a part of our broader dedication to ‘realme Care+’, which enhances our promise of turning in outstanding customer support. With a devoted offline body of workers now 7,800 robust, we intention now not simply to promote merchandise, however to supply entire, end-to-end make stronger that in point of fact places the buyer first,” he added.
Vicky Kaushal used to be just lately introduced because the smartphone ambassador of Realme
A transition from SRK to Vicky as logo ambassador
Realme has additionally just lately made a gigantic transition from Shah Rukh Khan to Vicky Kaushal as its smartphone ambassador. Wong at the building stated, “We’re overjoyed to welcome Vicky Kaushal because the smartphone ambassador of realme. This is not only a one-off collaboration—it marks the beginning of a long-term, significant affiliation with any person who in point of fact displays the spirit of our logo. Vicky can be main our upcoming ‘Live for Real’ marketing campaign, which is deeply rooted in realme’s core trust: Make it genuine.”
On why the logo selected Vicky, he additional stated, “We selected Vicky as a result of he embodies the similar values that realme stands for—authenticity, ambition, relatability, and loyal reinvention. His adventure from a self-made outsider to a broadly admired nationwide icon resonates deeply with these days’s early life, particularly Gen Z and millennials, who price substance over spectacle and glance as much as position fashions who have carved their trail with honesty and difficult paintings.”
Why Snapdragon 7 Gen 4 SoC is highest for Realme 15 Pro
The Realme 15 Pro is the primary smartphone to be powered through the Snapdragon 7 Gen 4 SoC, a key chipset for Qualcomm within the higher mid-range tier. On running with Qualcomm at the chipset selection, Wong stated, “Working intently with Qualcomm, we optimised the chip’s AI and gaming options to fulfill the hard expectancies of our customers. This contains enabling complex body fee keep an eye on and solid energy potency via GT Boost 3.0, in addition to incorporating real-time decision-making make stronger for players by way of AI Gaming Coach 2.0. We additionally fine-tuned background app control and predictive loading features for smoother multitasking, which aligns with the debut of our AI Multi-Tasker characteristic. Our collaboration ensured that each and every layer of the person enjoy—from responsiveness to clever machine behaviour—is seamlessly powered through the 7 Gen 4 platform.”
Realme 15 Pro is the primary telephone to be powered through the Snapdragon 7 Gen 4 SoC
Sonal, at the partnership, in an electronic mail reaction, stated, “Our partnership with realme displays our shared imaginative and prescient: to democratise top rate reviews. We paintings intently with OEMs to make sure our era is not just robust on paper; it delivers significant, real-world price. And with units just like the realme 15 Pro, we are reinforcing the Snapdragon as a relied on image of high quality and function for these days’s hard customers.”
With the Snapdragon 7 Gen 4, Qualcomm is blurring the strains between top rate mid-range and entry-level flagships. We sought after to know the strategic intent in the back of bringing such a lot of “top rate” options to this tier. Sonal defined, “We’re now not simply bringing high-end options downstream, we are redefining what customers will have to be expecting from the higher mid-range. By enabling complex on-device AI, we ship robust gaming and pro-level imaging on this tier, responding to the advanced Indian shopper – any person who is now not pushed through simply specifications or worth, however through enjoy, high quality, and longevity. This shift is strategic. It’s about elevating the baseline around the board and pushing the trade ahead. As strains blur between segments, we consider platforms like Snapdragon 7 Gen 4 will form a brand new benchmark for functionality and price within the broader smartphone marketplace.”
On AI options now to be had on smartphones throughout worth issues, Sonal stated, “AI is now not confined to flagship units; it is now turning into a core a part of the smartphone enjoy throughout segments, due to platforms just like the Snapdragon 7 Gen 4. With our platform, customers get robust on-device AI features that lift the whole thing from symbol processing and voice help to adaptive battery control and real-time gaming improvements. What this permits is smarter, quicker, and extra intuitive utilization, whether or not it is enhancing footage in seconds or switching seamlessly into performance-optimised gaming modes. And all of this occurs on-device, making sure pace, privateness, and responsiveness. That’s the actual step forward, top rate intelligence, made obtainable.”
How a very powerful is the on-device AI capacity of the 7 Gen 4 SoC in differentiating it from competition? Sonal broke it down for us, “The on-device AI capacity of the Snapdragon 7 Gen 4 SoC sticks out as a vital differentiator, bringing vital enhancements throughout functionality, privateness, and AI. By enabling complex options, like real-time symbol technology, quicker AI-powered digital camera improvements, and extra responsive sensible assistant duties, Snapdragon 7 Gen 4 provides customers a quicker and smoother enjoy.”
Source: www.shamnadt.com.com
