Alphabet’s Google One subscription carrier, which fees shoppers for cloud garage and synthetic intelligence options, just lately crossed 150 million subscribers, the corporate advised Reuters.
That represents a 50% build up since February 2024, when Google One crossed 100 million subscriptions just about six years after the carrier introduced. The similar month, Google offered a $19.99 a month plan with get right of entry to to AI features unavailable at no cost customers. The corporate continues to provide Google One subscription tiers for record garage, however with out maximum AI options, at decrease costs.
The new AI tier accounted for “thousands and thousands” of subscriptions, in keeping with Shimrit Ben-Yair, a vp at Google accountable for the subscription carrier.
Google One is a part of Alphabet’s effort to diversify past promoting, which accounted for greater than three-quarters of its $350 billion in total 2024 income.
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Alphabet’s luck with subscriptions may play a key position in its long-term monetary outlook because it grApples with the specter of AI chatbots, like OpenAI’s ChatGPT or Google’s personal Gemini, to its seek engine stronghold. AI choices led to a decline in searches on Apple’s Safari browser for the primary time ever, an Apple govt stated right through courtroom testimony final week. The iPhone maker is having a look to introduce AI-powered seek choices, a blow for Alphabet, which misplaced $150 billion in marketplace price that day.
Unlike with engines like google, AI interfaces haven’t begun to discover a seamless option to incorporate advertisements. Many firms are as an alternative charging customers thru subscriptions or in accordance with product utilization.
Investors have wondered how Google will adapt.
“Just like you could have observed with YouTube, we’re going to give folks choices through the years,” CEO Sundar Pichai stated in February when requested efforts to monetize Gemini right through an income name. “For this yr, I believe you can see us be targeted at the subscription path.”
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Source: tech.hindustantimes.com
