Vivo has claimed the highest spot in India’s smartphone marketplace, surpassing Xiaomi and Samsung in a historical shift. In 2024, Vivo secured the best-selling smartphone logo place, with Xiaomi trailing carefully at 2d and Samsung sliding to 3rd. Oppo, whilst losing to fourth, confirmed an growth in its efficiency because the 12 months got here to a detailed. Apple additionally had a standout 12 months, seeing important enlargement. Despite just about no enlargement within the general collection of smartphones offered, the earnings from gross sales hit an all-time prime, in keeping with Counterpoint Research.
Premium Phones Drive Revenue Growth
A upward push within the acquire of top class telephones fueled the earnings surge, with gadgets priced above Rs. 30,000 accounting for the expansion. This phase resulted in a 9% building up in earnings, marking the highest-ever determine for the smartphone marketplace in India. A complete of 153 million smartphones have been offered in 2024, a modest 1% upward push from the former 12 months. In distinction, gross sales of funds smartphones underneath ₹10,000 noticed a pointy decline, with gross sales losing just about by way of a 3rd. Factors like inflation and better costs made reasonably priced choices much less horny, whilst financing and trade provides made top class fashions extra available.
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Experts indicate that the Indian smartphone marketplace is evolving. Fewer persons are buying their first smartphones, and current customers are maintaining directly to their gadgets longer sooner than upgrading. When they do improve, they have a tendency to make a choice telephones with enhanced options, higher cameras, and stepped forward processors.
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Key highlights from 2024 come with:
- 5G smartphones now make up 78% of all gross sales.
- MediaTek powered 52% of smartphones, adopted by way of Qualcomm at 25%.
- Nothing emerged because the fastest-growing logo, with a 577% building up in gross sales.
- Motorola made a a success comeback, doubling its gross sales since 2022.
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Despite a 4 p.c drop in gross sales within the remaining quarter, flagship fashions persevered to thrive, with manufacturers that specialize in bettering cameras, AI options, and total efficiency.
Source: tech.hindustantimes.com
